Branding | Brand Guide | Marketing collateral
PetCab, founded in 2013, was one of the first startups that introduced taxi service for pets in India. Unhappy with the state of pet transportation services, PetCab came up with a safe and comfortable way to help pets travel anxiety-free and in an economic way.
I was approached for this freelance project in 2016 for the rebranding with the only limitation being the mandatory use of colour yellow. The main objective of this project was to create a long-lasting logo, a design system that was easy to use and with elements that speak for itself.
The visual identity was rolled out on all existing communication tools such as stationery, packaging and website and other marketing collaterals.