Branding | Marketing collateral | Web Design
The temple town of India, Madurai is one of the oldest cities of the country and a tourism hotspot.
The main objective of this branding was to encompass the culturally rich traditions and the historical significance of Madurai.
The direction taken was to emphasise the architectural wonders that are in abundance across the city. I wanted to do something contemporary yet steeped in tradition.
Despite initial hassles as there were various options, I am proud of the outcome and hope the resulting visual identity embodies Madurai as a novel travel destination for its spiritual and historical richness.